We created our own brief to stop Webcam Child Sex Tourism (WCST). Objectives: Raise global awareness about WCST, pressure all governments to stop online predators, show predators that they cannot abuse children with impunity.

To pressure governments, we held an international press conference where we announced the start of "one of the largest sex abuse cases in recent history." There, we gave Interpol the dossiers of 1,000 predators from 71 countries and we launched our YouTube film in which viewers were directed to immediately sign and share our online petition that generated hundreds of thousands of signatures demanding government action.

We set a trap for online predators. Using 'Sweetie', an interactive 3D model that looks and moves like a 10-year-old girl we spent 10 weeks on public chat rooms catching 1,000 predators in the act of trying to pay to sexually abuse children. This proved that the demand for WCST is enormous and governments are not doing enough to stop it.

We publicized the situation in a YouTube film that went internationally viral and activated viewers to take immediate action to sign our petition calling on their governments to stop online predators. Viewers shared the film and petition widely.

Over 1 billion people saw the campaign. We proved that our solution is effective in stopping predators. Our petition has already gotten over half a million signatures and will be used in the coming months to pressure governments to do more. WCST is on the world agenda and governments are already taking action:

Police in the UK, US, Canada, Australia, Ireland, Belgium, and South Africa arrested predators based on evidence we collected. The Philippines Police announced that WCST is the country’s #1 crime. Argentina increased penalties for perpetrators of WCST. Dozens of children have been rescued in the Philippines.

The fundamental value behind Terre des Hommes' brand is the protection of children. As the organization's slogan states, TdH 'stops child exploitation'. That's why we developed the perfect trap to stop online predators who abuse children. The creative execution showed that if we could catch 1,000 predators in just 10 weeks, police forces around the world can catch more than 100,000 each year. We proved that this abuse can be stopped if citizens pressure their governments to take action, and we set an example that is now being followed by governments and police around the world.