Since 1958 the relief organisation MISEREOR has been supporting people through self-help initiatives around the world. In the battle against poverty and injustice every single euro matter, yet donation fatigue is setting in. How can we remind people that even a small donation can have a big impact in a way that is both entertaining and innovative?

To increase people’s willingness to give, we made the donation process easier than ever. We developed the first interactive donation poster that accepts one of the most popular means of payment in the world: the credit card.

Thanks to the digital posters with just a single motif, over 3,000 EUR were raised at international airports in the first month only. We made sure our posters stayed on people’s mind longer: when those who gave received their credit card bill, they were suggested to turn their one time donation into a monthly gift. Compared with the same period of time last year, the number of regular givers making 3 or more subsequent donations rose by 23%.

A single credit card swipe through the poster donates 2 EUR to MISEREOR and triggers an interactive experience: the credit card cuts through the image of bound hands of imprisoned Filipino child, helping him to return to a normal life. Another scenario lets one to provide daily meal for a family in Peru: a credit card swipe cuts a slice of bread from a loaf.