Christmas is all about giving, sharing and caring. But not at Harvey Nichols the UK’s leading luxury fashion retailer. It’s all about me, me, me. To help our customers out, we invented a new line of products for the festive season. The 'Sorry I Spent It On Myself Gift Collection'. A range of budget presents that we created so people could spend less on others. And more on themselves.

The whole range just short of 26,000 products sold out within three days and the campaign helped Harvey Nichols have one of their best Christmas’ to date.

Two weeks before launch the range was announced to the public with a print campaign as well as a product range film online. On the launch day we seeded a commercial for the range online, in store and in cinemas.

The range was available at all Harvey Nichols stores across the UK, as well as online. And for the truly selfish, we created a free downloadable Christmas card.