"Look Inside: Mick Ebeling" is the latest success of Intel's integrated campaign series, "Look Inside," featuring the most exciting and passionate innovators of our time.

Inspired by an article in TIME about Dr. Tom Catena - a lone doctor operating in a war zone - and a 12 yr old boy named Daniel who'd lost both arms (and his sense of self-worth) when a bomb hit his village, Mick Ebeling, having been trained by “Robohand” inventor Richard Van As, traveled with a group of makers to an active war-zone in Sudan and successfully enabled Daniel to feed himself for the first time in 2 years with a 3D-printed prosthetic arm. Before leaving they trained the village to continue to make 3D printed prosthetics and in doing so set up the world’s first open source, 3D-printing prosthetic laboratory in the Nuba Mountains.

• With his new 3D-printed prosthetic arm, Daniel feeds himself for the first time in 2 years. Mick & local villagers set up the world's 1st 3-D printing prosthetic lab in the Nuba Mountains where arms continue to be printed.

• Media impact: 420M Earned Media impressions in 14 weeks

• ADWEEK "Ad Of The Day"

• Front Page Creativity Online

• Front Page LA Times

• One Show Award Winner for Design

• Other Press includes: TIME, Wired, BBC, NPR, CNN, NBC, The Guardian, Fast Company, The Independent, Globo (Brazil), PSFK, The Statesman (India), El Tiempo (Colombia), Vogue, The LA Times, MSN, Huffington Post, Business Insider, Mail&Guardian, Reddit and Yahoo!

• Mick Ebeling debuts "Project Daniel" & Not Impossible Labs at CES 2014 with a keynote introduction from Intel

• Not Impossible's Project Daniel Youtube "Sizzle" video airs to 120k views & hundreds of user comments

• 3-minute online film released

• Interactive "Q&A" released

• 30-sec pre-roll released

• Reddit AMA with Mick featured on Home page. Comments include, "you are fucking awesome".

• 9-minute online film released

• coordinated press efforts: Broadcast tv - CNN, Deepak Chopra, NBC Nightly News.

Radio - BBC, NPR. Print/online - Front Page LA Times, TIME, Wired, The Guardian, Vogue, ADWEEK.