"Look Inside: Mick Ebeling" is the latest success of Intel's integrated campaign series, "Look Inside," featuring the most exciting and passionate innovators of our time.

Inspired by an article in TIME about Dr. Tom Catena - a lone doctor operating in a war zone - and a 12 yr old boy named Daniel who'd lost both arms (and his sense of self-worth) when a bomb hit his village, Mick Ebeling, having been trained by “Robohand” inventor Richard Van As, traveled with a group of makers to an active war-zone in Sudan and successfully enabled Daniel to feed himself for the first time in 2 years with a 3D-printed prosthetic arm. Before leaving they trained the village to continue to make 3D printed prosthetics and in doing so set up the world’s first open source, 3D-printing prosthetic laboratory in the Nuba Mountains.

Not Impossible's Strategy: Put the horse before the cart.

We committed to making Daniel an arm, before we knew how we were going to do it.

Richard Van As had created "Robohands," but not functional upper-limb prosthetics. With Richard & a team of makers, the "Daniel Arm" was invented using the same low-tech approach Not Impossible had become known for with "The Eyewriter."

That the process of creating a "Daniel Arm" could be taught to villagers who had never owned a laptop and NEVER heard of a 3D printer is proof of Not Impossible's brand ethos: Nothing is Impossible.

• 420 Million earned media impressions

• coverage by 30 countries, 20 in the first 7 days

• Front Page LA Times

• ADWEEK Ad of The Day

• OneShow Gold Pencil Winner Design

• Coverage includes: TIME, Wired, CNN, NBC, BBC, BBC Mundo, Fast Company, PSFK, The Guardian, The Independent, Globo (Brazil), The Statesman (India), El Tiempo (Colombia), Vogue, The LA Times, Huffington Post, Business Insider, Reddit, ADWEEK, Yahoo!, Mail&Guardian.