Cannes Lions
BAIDU, Beijing / BAIDU / 2016
Overview
Entries
Credits
Description
We composed a symphony according to the searching data of 2016, and invited China National Symphony Orchestra to play it. By turning it into symphonism, we make obscure data easy to learn for everyone.
Execution
Baidu cooperated with China National Symphony Orchestra. Big Data Symphony hits headline News. More than 150 reposts by mainstream portal.
Outcome
The video has been played more than 6 million times in total, recommended by the home page of IQIYI (Contributed 3 million and spread by KOL o Wechat (contributed 3.6 million hits).
The video has been reposted by New Blue Website of ZJTV, Sohu, LeTV and Youku.
The video has been recommended by The Himalayan FM, the biggest audio website in China, covered more than 200 million.
Interviewed by Beijing Daily, China Youth Daily?Beijing Morning Post and Advertising Pointer reported by TVBS in Taiwan, GDTV and BTV.
Interviewed by the program of Good Morning Beijing on BTV, covering 800 million people.
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