Cannes Lions
AOI PRO., Tokyo / SONY / 2014
Overview
Entries
Credits
Description
In the darkness, two images of the pianist Lang Lang are performing side by side. Both seem to be performing live and in person. However, as the lights are turned on, the Lang Lang on the right is revealed to only be an image within a TV frame.
4K TV technology is so highly sophisticated that one cannot tell the difference between the live and 4K TV images.
Similar Campaigns
12 items