Cannes Lions
R/GA NEW YORK, New York / SAMSUNG / 2017
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We open on a mysterious forest scene, on a peaceful summer night. Shafts of moonlight illuminate the mossy trees and forest floor, as nighttime creatures are heard in the distance. Directly in front of camera, a Samsung Galaxy S8 floats over frame as if in a surrealist painting.
Through the screen of the Galaxy S8, we see a cluster of glowing fireflies flying in the exact size and shape of a typical phone screen. Suddenly, they break free from that shape and burst from within the confines of the phone screen, filling the frame with their beautiful glow. The effect makes the frame of the Galaxy S8 almost disappear, as if the phone is invisible, allowing us to enjoy the peaceful natural world surrounding it.
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