Cannes Lions
DEUTSCH, Los Angeles / SONY / 2012
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MLB12 ’The Show is the most realistic baseball video game in the world. But rather than sell the game based on tech features and graphics, we wanted to show how it evoked the true emotions of real baseball. No team in baseball deserves a true emotional highlight more than the Chicago Cubs. They haven’t won a World Series in 104 years! In fact, the town believes the team is cursed -- it’s baseball lore. So we chose to give the city of Chicago its long-awaited victory, as seen through the mind of one PS3 gamer.
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