The current situation in the US and Europe restricts wide-spread Branded Content for alcoholic beverages, allowing only those audiences over 18 years to view such ads online and if airing other places, requires that at least 70% of the audience are old enough to drink.

The UK also has a strict ban on the promotion of unhealthy food (as defined by the Food Standards Agency) for programs aimed at children under 16.

A documentary of this nature was destined to come out sooner or later. Youtube has become such a global tool and phenomenon for all kinds of people and uses. We wanted to cover a very special part of Youtube in this, where the younger generation's "rockstars" are emerging and the older generations don't really get it. We had to make sure we picked three similar but very different content creators, all with their specific fan-base and distinguishing characteristics. It was very important to see as much of their behind the scenes workflow as possible to show what it's really like in their shoes - the joys, the hardships, and their feelings on the whole situation.

Between the trailer and the official documentary we've gotten 3 million views and just as many comments. Our featured youtubers have seen a significant increase as well and have started extra channels for even more reach!