Cannes Lions
YOUTUBE, New York / YOUTUBE / 2022
Overview
Entries
Credits
Execution
We wanted to select a song that celebrated the community, nodded to their achievements, and leaned into the core mechanics of the game. “We Built This City” by Starship gave us all that and more. By changing some lyrics to speak the language of Minecraft, we were able to draw the audience in and even have some of our top Creators add their own vocal cameos. The song was put on YouTube Shorts where fans put their own spin on the classic track.
Similar Campaigns
12 items