In order to increase interest, we decided to conduct a campaign that employed smartphones, an item young people use on a daily basis.

The campaign on the Panasonic website took place between March 1 – 31, 2016. We uploaded to a web site an interview of the technician who actually developed our product earnestly describing the product’s features. However, while doing this, a huge amount of hair grows from his nose…Scrolling through the site, his nasal hairs get longer and longer.

In only one week, site access reached approx. 290,000

One in five persons bought a trimmer.

42% checked out the product on the web.

35% talked about it with someone else.

28% saw the product in a store.