Cannes Lions
HAVAS WORLDWIDE ISTANBUL, Istanbul / LG / 2016
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Description
The spot tells the story of a space tourist, experiencing his first spacewalk. As he is floating in space, he feels like he is being sucked in by the vast blackness surrounding him. The overall mood of the spot is equally dark until the hero spots our blue planet, shining in the midst of this infinite blackness. The narrator then introduces the new LG Oled television, announcing that true colours come out only on black background, referring to the new technology unique to LG.
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