We filmed the changes that actual couples experienced by using the lipstick recorder, and this viral movie created a sensation. We also invited prominent writers including Bernard Werber to record their beautiful words on the recorder—with the content, we held an event at a big bookstore in which the public could listen to them.

We held an exhibition offering the beautiful words recorded by writers including Bernard Werber. The exhibition attracted over 10,000 visitors over 6,000 people recorded beautiful words. The search for the O HUI brand in Korea’s biggest portal site increased by 25%.