We became the first in the Region to deploy pioneering technology allowing us to serve Sony creative simultaneously across multiple-screens every time a Samsung/Apple ad was broadcast on TV.

It begins by recording the audio from the Samsung and Apple TVC’s to form a digital code that can be detected by technology monitoring the broadcasts of satellite television.

When the code is identified it knows an ad is being aired triggering programmatic buying systems to serve Sony ads/content across mobile, laptop and tablet in demographic/ psychographic targeted residential areas.

A truly unique and innovative way of connecting audiences with Sony!

We became the first in the Region to deploy pioneering technology allowing us to serve Sony creative simultaneously across multiple-screens every time a Samsung and Apple ad was broadcast on TV.

Now that may sound sinister and spy-like but no cameras or bugs were installed in people’s living rooms! The process is very straight-forward and non-intrusive.

It begins by recording the audio from the Samsung and Apple TVC’s to form a digital code that can be detected by technology monitoring the broadcasts of satellite television.

When the code is identified it knows an ad is being aired triggering programmatic buying systems to serve Sony ads and content across mobile, laptop and tablet in demographic/ psychographic targeted residential areas.