Cannes Lions

Sway

IMPERIAL WOODPECKER, New York / APPLE / 2018

Film

Overview

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Credits

Overview

Description

A woman walks a snowy European street and stops to select Sam Smith's "Palace" on her iPhone. As the song begins it transports her from the world of her reality into a daydream. Day turns to night. She finds herself dancing under a spotlight. As she dances through the street, suddenly, she's jolted back to 'reality' when she collides with a stranger on the sidewalk. They re-enter the daydream together as she ;sucks one of there AirPods from her ears and places it in his. The two share the song and an acrobatic dance together under the spotlight. They move around the city, lost together in the dreamworld. And just as the they're about to kiss, we return to the same corner where they began. It all happened in an instant, in her mind. As they part ways, the audience is left with a simple message: move someone this holiday.

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