Cannes Lions
Y&R COLOMBIA, Bogota / LG / 2014
Overview
Entries
Credits
Execution
This creative solution was relevant to the product because we used a real problem that people experience every day with invasive Internet advertising, and this way we were able to communicate the main benefit of the LG VC3 vacuum cleaner: removing all the dirt that no one wants to see at home.
Outcome
With this campaign we achieved more than 60,000 downloads in the first month and the numbers keep increasing.
Sales increased by 23% compared to last year.
We achieved a 30% increase on LG's Fan Page.
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