Cannes Lions
LG CRAFT
ZOMBIE STUDIO, Sao Paulo / LG / 2014
Overview
Entries
Credits
Overview
Description
Create a direct communication that emphasizes the power of the mini system LG X-Boom
Execution
We developed posters with a fun graphic design and great visual appeal, transforming world famous songs into illustrations that represent the power of LG X-Boom. After all, no song is the same in 2000 Watts.
Outcome
More than 2,000 units were sold in the first week alone, a result 15% above the expectation.
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