Cannes Lions

VISUAL STUDIO.NET

MRM GOULD , San Francisco / MICROSOFT / 2003

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Overview

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Credits

Overview

Description

“Webcam” used low-resolution photography and special time-capturing technology to draw the actual time on the user’s computer, giving the impression of a webcam in real time. In “Office Scene,” we took the concept of the print campaign to create an interactive banner that would intrigue and compel the viewer to seek more information through humor. “Yesterday/Today” highlighted the difference between what developers can achieve now with Visual Studio.NET versus the past, before such an efficient product existed.

Outcome

Improved cost per trial by 81% in less than four months.

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