Cannes Lions
MRM GOULD , San Francisco / MICROSOFT / 2003
Overview
Entries
Credits
Description
“Webcam” used low-resolution photography and special time-capturing technology to draw the actual time on the user’s computer, giving the impression of a webcam in real time. In “Office Scene,” we took the concept of the print campaign to create an interactive banner that would intrigue and compel the viewer to seek more information through humor. “Yesterday/Today” highlighted the difference between what developers can achieve now with Visual Studio.NET versus the past, before such an efficient product existed.
Outcome
Improved cost per trial by 81% in less than four months.
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12 items