When Designblue's Khai & Holeman team put together Khai site and Holeman site, put much emphasis on expressing the new lifestyle of contemporary youths, getting over the typical dry images of Telco sites. For instance, "Plying with dice concept" was applied as a main medium to communicate among peers at their teens, which is the core target of Holeman site. Likewise, "Culture magazine" which depicts their lifestyle of twenties was used as metaphor to produce the site's design concept.