Objective: Brand awareness. Increase traffic generation to the “ring and tones” section of the internet portal www.eresmas.comCommunication strategy: The campaign begins with a Flash ShockLess. There’s a triple interaction between the product, the user and the portal. The interference provoked by the mobile makes the user to check immediately his or her mobile phone, and is surprised by seeing the effects on the screen.The campaign ends with a Flash banner where the user has the opportunity to click through and be informed about the offer. The ShockLess and the banner are integrated by using CheckM8.Target: Mobile users in general.