At the disco entrance, the actors explain, to the target, the game to be played inside.Teenagers chose the person they wanted to meet in the disco.The Nokia actor took a picture of him/her, with their Nokia, went to the chosen person, showed the picture and convinced him/her to meet with the first one.Inside the disco, the teens looked for Nokia actors and told them who they wanted to meet.

A three floor high NOKIA 6101 device performing exactly the same as a real one for one month. During this period, more than 5.000 short messages received and published during the campaign period.This campaign is the first of its kind developed in Spain, not only in the mobile sector, but also in a creative way of non conventional uses of the outdoor media.