Cannes Lions

Intel History Reborn

J. WALTER THOMPSON BEIJING, Beijing / INTEL / 2016

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Overview

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Credits

Overview

Description

Intel awaken the ancient history in China using newest technology.

Realsense Technology bridges the past and the future by turning the user to experience as the historical hero in the actual location in History.

Execution

We selected the Great Wall in an ancient city with over 5,000 years’ history in an outdoor environment. We produced four 3D historical animatic video covered 4 dynasties with different key historical heroes to be projected on the great wall. During the event, participants were invited to experience Intel RealSense 3D facial scan. A 3D animated historical character with their own face will then be generated instantly by cloud animation rendering server through 4G broadband network. They will become part of the history in the real location. The animated historical video with characters they presented were projected onto the Great Wall for a stunning cinematic viewing experience.

Outcome

Social content results: 50,555 Weibo engagement and 590,247 WeChat read views, 5 million video view, 700 million impression and the KPI reach 150%. The activation campaign also engaged Intel’s strategic partner, Lenovo to adopt the consumer experiential roadshow at retail level across China.

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