Cannes Lions

OMAMORY

BEACON COMMUNICATIONS, Tokyo / SYMANTEC / 2013

Case Film
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Norton, the world’s largest digital security company.

But…there are some things that cannot be dealt with by technology alone.

That is why Norton decided to borrow strength from a great power.

TECHNOLOGY × DIVINE POWER

All Norton employees offered our data backup USB memories to the traditional Japanese gods and prayed for their safe keeping of people’s data.

We created the divine power security “Omamory” by adding a data backup function to the traditional Japanese protective charm the “Omamori”.

For its fabric we used the legendary cloth that is said to have protected the Shogun from his enemy’s attacks, during the greatest battle in Japanese history (the battle of Sekigahara in 1600).

Execution

The music featured in our film is an original score.

Outcome

Thanks to this collaboration with the gods, Security for your PC has acquired even spiritual protection. It has…my god, …Sold out in 1 week. Brought +122% increase in sales in 1 week and acquired over 400,000 PV views.

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