Our task was to market the Nokia 2600 classic to youths aged 13-19 and make it stand out and be remembered. So we created a street fighter-style game, with a clarion call to "fight for your individuality" with Nokia, a message that resonated strongly with the young identity-conscious target group. The phone’s changeable covers and recordable ringtone features are also meaningfully integrated into the game.

Less than 5 days after its launch, the website attracted 477 unique visitors with an average return visit of 14 times! 35 percent of those registered their details.