Cannes Lions

NOKIA 3300

ZENITH MEDIA CHINA, Beijing / NOKIA / 2004

Presentation Image

Overview

Entries

Credits

Overview

Execution

Buses with audio equipment broadcast a N3300 radio programme upon passers-by through the vibration of the music. MTV programme 'Nokia 3300 Karaoke box' invited audiences for karaoke singing with the winner recording a song with their favourite celebrity. Press campaign was a weekly top hit countdown. A highly popular music magazine featured a 36 page booklet on blending the lifestyle and audio experience the of N3300. Music websites played music video on N3300. Hanging posters and stickers positioned in key music stores.

Outcome

The sales are 40,620 units sold within six months.

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