Cannes Lions
MPC, Culver City / XBOX / 2021
Overview
Entries
Credits
Execution
Envisaged just after the lockdown that happened in March 2020, the creative built on the fact that there was no way to shoot live action at the time. The client wanted to leverage VFX to solve this and build a fully a CG fantastical world - which resonated with their product.
We were able to scan the real Daniel and get 4D facial capture footage of his performance, which we enhanced with our own rigs and key frame animation. The body performance was fully key framed, as a full motion capture shoot wasn't possible.
We applied high res micro and scanned details to recreate an intricate digital double of Daniel. We had highly comprehensive rigs and muscle simulations for the hands and used our own hair pipeline based around Houdini to recreate this incredibly detailed and life like Daniel.
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