America’s Favorite Small Business garnered over 570m media impressions, 25,000 new 'likes', 13,000 new Twitter followers and over 540,000 views to date. It over-performed benchmarks and KPIs, with a 0.25% click through rate, 36.6% video to completion, 43 seconds average expansion duration, and $3.15 cost per click. More importantly, Dell saw a 243% increase in brand awareness in relation to small business, positioning Dell as a leading supporter of the community. Furthermore, thanks to the prizes and exposure from the content, the winner, hand-crafted eye-wear manufacturer Shwood, revamped their production process and increased sales by 30%.