During the 2012 US Open, IBM was looking to demonstrate its data gathering and analytics capabilities to a broader audience. So we created the IBM Game Changer Interactive Wall, an immersive touchscreen experience that turned complex data into fun for tennis experts and casual fans alike. Serving as an insider’s guide for everything that’s happening on and off the court, the Data Wall provided fans with real-time stats and analysis through a compelling visual experience they couldn't get anywhere else. Over 39 million data points were analyzed to provide insights into player performance, momentum, strategy, social sentiment and a variety of off-the-court information including when the next train home would be arriving. Fans at the event could interact with this wall in person and through social media to gain interesting and unexpected insights into the tournament and their favorite players.

Data is a game changer is more than a slogan. Collecting and analyzing data from matches can literally improve a player’s performance. By bringing these insights to fans of the US Open – many of whom are business leaders looking to improve their metrics as well – we showed viewers that data can be a game changer in their business as well.

A cutting-edge interactive wall that collected, analyzed and displayed real-time results was not only creatively compelling, it was a most appropriate way to show off the benefits of a forward-thinking technology leader like IBM. The design and interface also continued IBM’s long history of powerful, industry-leading design.

This compelling 15-foot visual experience loaded with interesting insights successfully drew in fans at the US Open. There were a total of 350,000 interactions during the course of the tournament, with a daily average of 400 people interacting with the data wall. The wall also had 228 Foursquare check-ins during the course of the week. Video content created to explain the technology behind the wall generated over 6000 views.