The creative team developed a new design language to represent IBM Watson IoT and an approach to explaining the complex nature of cognitive computing and the Internet of Things using physical installations and experiments rather than over-use of screens. Digital themes like light & scale, multiples and granularity are embedded in the architecture determining material choices like black and white terrazzo, timber panels, concrete and machined Corian. Server rooms are left visible to show the technology driving the experiences communicating transparency and openness. Careful lighting and natural material choices provide a warm premium environment for presenting and discussing Watson IoT technology.

In the Lobby, a large Communal Table functions as reception desk and workspace with built-in espresso machine. Tables around the perimeter show Watson IoT Stories. An interactive art Installation embodies the scale and growth of IoT.

The 20th Floor experience begins with a large plinth showing hundreds of IoT devices from a BMW i8. The installation shows that billions of devices are connected to the internet.

A custom-built moving archive unit contains several hundred books printed with actual data from the sensors captured over 60 seconds. Embedded digital displays behind the books visualize data. The bookshelf represents the scale of data that IoT produces.

Visitors then gather around a large circular plinth to view Watson IoT case studies studies presented using mixed reality. The space then transforms into a co-create area, the plinth opens revealing chairs and drops down automatically to form a meeting table.

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