Cannes Lions
YUMI FUKUMOTO, Tokyo / PANASONIC / 2011
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A musical-inspired radio commercial about a couple without much money to spend due to the poor economic conditions wondering what they should do about their Christmas presents.They hold back on buying presents for themselves so they can afford something to please their partner.
The commercial is for a Christmas campaign for beauty and grooming products(the men’s shaver and the facial ion Steamer)."Jingu-mae" is a popular shopping district among young people.
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