Create a feature length film of Taylor Swift's record setting tour that will capture the spirit of the event for those who were not there.

In addition to the feature film, we created in store promotional videos to be played on all screens in Apple stores, an exclusive interview with Beats 1 DJ Zane Lowe, special videos for Taylor Swift's insanely popular Instagram account, and a music video of one of her hit singles New Romantics. All this content supported the film.

Full analytics are not available, however we can say with certainty that the results of the partnership were astoundingly good. What’s more, it was an absolute first for a tech company to step into this arena, no pun intended, and say, “we’re going to create an original concert film for our audience, too.” Preceding this project, moments of such nature were only launched by HBO, ABC, CBS or traditional media outlets of that ilk.