Cannes Lions
APPLE, Cupertino / APPLE / 2019
Overview
Entries
Credits
Background
Elvis Presley is known as the King of Rock n Roll, and we added in a ton of Elvis easter eggs throughout the film. Every detail is authentic and accurate to each Elvis era. From the jumpsuits the impersonators wear, the Hawaiian shirt, the gold lame suit, to their guitars, the famous white piano, the rings and accessories, the Elvis photographs, little statues here and there, even little touches like the little pink toy Cadillac you see rolling back and forth in the boat cabin scene. Every little thing has meaning, especially to Elvis fans.
Execution
In “A Little Company”, a group of Elvis impersonators use Group FaceTime to heal their lonesome blues. It starts with a man dressed as Elvis sitting on a bed in a small motel room. He strums his guitar and sings a soulful lyric.
On his iPhone are several FaceTime windows, each with a different Elvis who then sing along together. As each character sings, we see all kinds of Elvii, singing from lonely looking places all over the world, like a Scottish croft, an arctic cabin, a bus stop in India.
Lonely they may be, the fun of singing together you can see on their faces and hear in their voices. We end with the first Elvis impersonator singing, now surrounded by all of his fellow impersonators, as they belt out the final line together, joined by the voice of the real Elvis.
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