Cannes Lions

Apple Watch Series 7: “Hard Knocks”

APPLE, Cupertino / APPLE / 2023

Film

Overview

Entries

Credits

Overview

Background

The objective was to create a video celebrating the toughness and durability of the Apple Watch Series 7.

Execution

"Hard Knocks" shows how the improved durability of Apple Watch Series 7 can keep up with you as you bang, clank and dunk your way through life doing the things you love doing. The spot is showing it shoved, slammed, dunked in water, and dropped in a toilet.

Outcome

N/A

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2022, APPLE

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