Cannes Lions

YOYOGI CANDLE 2020

KAKEZAN, Tokyo / NTT / 2018

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Description

I hold the public viewing by the projection mapping projection in the building wall surface of the NTT DOCOMO Yoyogi building.

Technical communication service "5G" and a real-time projection on this occasion; "Kirari!" utilization.

The smartphone measure in conjunction with a picture unfolds, too.

In Web app, I solicit three ways of enjoying.

"The message contribution function" that a picture can reflect.

"A music seeing and hearing function" to be able to enjoy music in conjunction with a picture.

"kirari!"A decorated letter contribution function" to utilize , and that a real-time picture is reflecting an athlete and is possible.

I carry out an LED light and the interlocking movement with projection mapping contents that were provided for the upper part of the building.

Execution

• Implementation

Two days holding of Saturday, October 28 and Wednesday, November 29.

• Timeline

Enforcement time is 30 minutes.

With both days, I went to 2 performances of times from half past 18 to 19:00 and the time from half past 20 to 21:00.

• Placement

Projection mapping is reflected by NTT DOCOMO Yoyogi building.

The view place used Shinjuku southern terrace and a penguin open space of Shinjuku Station that was near to NTT DOCOMO Yoyogi building.

• Scale

The event that rolled up Shinjuku Station in Tokyo which could see projection mapping

Outcome

We did only that I distributed a brochure on that day on this occasion without announcing it in advance.

The notice of the time does not reach, too.

October 28 (rainy weather decisive action)

The guest number of people

I total approximately 310 people for approximately 400 from 18:30 to 19:00, from 20:30 to 21:00: Approximately 710 people

The number of the page view

I total it 6,125 times of from 18:30 to 19:00, from 20:30 to 21:00 2,743 times: 8,868 times

November 29

The guest number of people

I total approximately 810 people for approximately 905 from 18:30 to 19:00, from 20:30 to 21:00: Approximately 1,715 people

The number of the page view

I total it 6,595 times of from 18:30 to 19:00, from 20:30 to 21:00 4,810 times: 11,405 times

Similar Campaigns

12 items

Sympathetic ARENA Project

DENTSU INC., Tokyo

Sympathetic ARENA Project

2019, NTT

(opens in a new tab)