Cannes Lions

NEVER AGAIN: DON'T BE THAT PARENT

GREY NEW YORK, New York / CANON / 2015

Film

Overview

Entries

Credits

Overview

Description

To remind people of the value of printing photos, we showed them the negative consequences when you don’t. A digital film depicts a parent whose youngest daughter has grown up in the age of social media. Under some disgruntled questioning, Mom has to explain why there are many framed photos of her older son on the wall while all the images from her daughter’s childhood are stored away online.

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