Cannes Lions

STREET ART PROJECT

84.PARIS, Paris / GOOGLE / 2015

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Case Film

Overview

Entries

Credits

Overview

Execution

Street Art will never be forgotten and thanks to technology, without even realising it, Google Street Art Project digital platform offer access to an amazing collection on smartphones, tablets or computers. This unprecedented project has become the greatest urban art digital platform in the world, keeping international artists' works safe and making them available to all.

The Street Art Project collection gathers:

- 8000 archived pieces.

- 3000 international artists.

- About 50 available countries from the 5 continents.

The website allow users to explore the stories behind the Street Art thanks to Google Solutions: Maps, Street View, Youtube, Exhibit.

Outcome

Over 6 months, the platform averaged 3.6 million hits from 226 different countries, making it the 7th most visited art museum in the world: Google Street Art Project is the biggest Street Art Museum in the world.

The Street Art Project digital platform generated outstanding PR and media coverage all over the world.

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#OpenToEveryone

GOOGLE DEVELOPER STUDIO, London

#OpenToEveryone

2022, GOOGLE

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