Cannes Lions

iPOD

OMD, Taipei / APPLE / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

iPod Shuffle provides a choice to iPod fans who may have price concerns. “Life is random” builds a new lifestyle.

Outcome

Created “iPod economy” and benefited the related accessories; The favourite giveaway for enterprise iPod shuffle was out of stock in a short period of time.

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