Cannes Lions

NOKIA NSERIES

MARKETINGVIVO, Madrid / NOKIA / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

At the Gran Teatre del Liceu - Barcelona Opera House, our media department negotiated a very special moment at the concert of Paco de Lucia (the best flamenco guitarist in the world):5 minutes before his appearance with the audience (2,300) sitting and waiting for the concert to start, we presented “Paquito” a 2-metre tall dancing puppet, handled by 5 puppeteers using Theatre Black Light technique. We created professional flamenco choreography specifically for Paquito; he performed it, using a NOKIA-N91 as the source of the music.

Outcome

The action had great impact, effectiveness and success as shown by the applause during and after Paquito's performance (especially coming from an impatient audience of 2,300 people). The end result was a live demo of the advantages of the product integrated in an artistic way.

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