Cannes Lions

Chrome Experiments: Chrome Music Lab: Song Maker

GOOGLE CREATIVE LAB, New York / GOOGLE / 2018

Awards:

1 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Description

Music should be for everyone and surveying the existing breadth of music tools on the web today made us realize something was missing. There are limited free and open music creation tools with low barriers to entry and an easy to use interface. We wanted to create a simple music making tool for everyone to use and experiment with.

Song Maker is a simple way for anyone to make a song, then share it with a link—no need to log in or make an account. Anyone can instantly hear what you made, and even riff on it to make their own song. It lives on the web, so you don’t need to install any apps to try it. And, it works across devices—phones, tablets, computers.

Execution

Chrome Music Lab was started to make learning music more accessible to everyone through fun, hands-on experiments. We’ve loved hearing from educators who have been using it in exciting ways, like exploring music and its connections to science, math, art, dance, and more.

For 2018 Music in Our Schools Month, we’ve added a new experiment to the website called Song Maker. It’s a simple way for anyone to make a song, then share it with a link—no need to log in or make an account. Anyone can instantly hear what you made, and even riff on it to make their own song. It lives on the web, so you don’t need to install any apps to try it. And, it works across devices—phones, tablets, computers.

We put a lot of thought towards making this tool seamless and friendly to use for everyone. The user interface was designed to be as simple as possible yet leave room for people to dig in, get creative and make their own unique musical creations.

Outcome

- The launch was widely praised by teachers and press (Verge, Daily Dot, Pitchfork, Fader), and on social, people shared lots of creations. Even the Beastie Boys producer made a song!

- 2.4 million visits to song maker across 1.2 million users

- ~8 minute average view time

- 15.8 million pageviews

- #1 embed had more than 67k views

- 800k international users

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