The product promoted by this banner is a new generation of IBM eServer as new tools to manage e-business. The Flying Server Banner was part of a worldwide relaunch campaign: introducing new servers for a new world, revitalizing IBM in the server space via introduction of a new server brand.Target groups were business partners, enterprises, mid-market and Net Gen.Objectives were to generate and optimise brand awareness.By the time of appearance the Flying Server Banner was a new kind of online advertising in this market section in Germany. The adclick rate was four times higher than other comparable campaign rates.