Cannes Lions
VENABLES BELL & PARTNERS, San Francisco / GOOGLE / 2012
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The idea of turning the world of Google Maps into a game was inspired by the classic Labyrinth game, where a player must get from one end of the platform to the other. The game-like structure was a great way to showcase many of Google Maps’ product features and tools that people may not know exist, while also showing that getting from Point A to Point B can be a journey of unexpected fun and exploration.
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