A lone dancer, Maëva Berthelot, gorgeously freestyles her way through London's empty streets. The sun is out, and the scene is bright—not quite desolate—as she twists and weaves across plazas, around street corners, and through the Tube, all devoid of life. "Alchemy," a 2014 electro R&B track from TALA, plays in the background, and seems to more than make up for the absence of other humans.

In the final seconds, the view cuts to a product shot, then back to the full scene, where it turns out the city is in fact bustling with people and cars. She just can't hear them; so they might as well not be there.