We hijacked Bollywood songs by a message asking consumers to view these songs immediately on their mobiles.

This message urged people to send an SMS on the station short code to receive a link to view their favourite latest song on YouTube.

This enabled the consumer to view their favourite music instead of just listening to music passively.

For 4 weeks across 23 Hindi speaking cities, we tied up with 7 major Indian radio networks & created a huge buzz around YouTube Top 10 Songs.

We provided 40-60 opportunities in a day to listeners to go visual through major Indian Radio networks namely Radio Mirchi, Red FM, Radio City, Big FM, Radio One, MY FM & OYE FM.

Radio went visual not just in few cities but across all Hindi speaking markets in India.

We made Bollywood music go visual for Youth through their favourite medium of consuming music.

During the first week of the campaign YT Music Charts generated 257,837 views. In just 4 weeks, 4 million views were generated for YT chartbusters!

The subscriber base for YT chartbusters increased by 100,000 in just 4 weeks & huge buzz was generated among consumers who flooded the YT Chartbuster channels with comments.

YT top 10 songs were widely promoted by the most popular music labels in India such as T- Series & Eros entertainment on social platforms.