Cannes Lions

T100 DIGITAL CAMERA

PROXIMITY BBDO, Boulogne-Billancourt / SONY / 2007

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Overview

Entries

Credits

OVERVIEW

Outcome

• Sony carried out a qualitative post-test with large retail outlets, showing an 85% satisfaction rate.

• The average e-mail opening rate was 78%.

Similar Campaigns

12 items

Shortlisted Eurobest
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OGILVY SOCIAL.LAB, Amsterdam

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2020, PHILIPS

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