Cannes Lions

T100 DIGITAL CAMERA

PROXIMITY BBDO, Boulogne-Billancourt / SONY / 2007

Overview

Entries

Credits

Overview

Outcome

• Sony carried out a qualitative post-test with large retail outlets, showing an 85% satisfaction rate.

• The average e-mail opening rate was 78%.

Similar Campaigns

12 items

THAI SAMSUNG ELECTRONICS, Bangkok

THE MECHANIC

2021, SAMSUNG

(opens in a new tab)

MERKLE DWA, Sydney

Cisco Live: APAC

2021, CISCO

(opens in a new tab)

ADOBE SYSTEMS, Munich

Adobe x Keith Haring

2021, ADOBE

(opens in a new tab)

2 Cannes Lions Awards

TENCENT, Shenzhen

QQ Alert: Reunion After Years

2018, TENCENT

(opens in a new tab)

ALMAPBBDO, Sao paulo

Original Writers

2018, HEWLET-PACKARD

(opens in a new tab)

1 Cannes Lions Award

R/GA NEW YORK, New york

Samsung Galaxy S8: Times Square Takeover

2017, SAMSUNG

(opens in a new tab)

Shortlisted Cannes Lions

THE MILL L.A., Los angeles

PLAYSTATION 3

2012, SONY

(opens in a new tab)

PUBLICUM MEDIA, Vilnius

AINO AND SATIO MOBILE PHONES

2010, SONY

(opens in a new tab)

BUNGALOW25, Madrid

PINK PANTHER MOVIE

2009, SONY

(opens in a new tab)

Shortlisted Cannes Lions

20:20 LONDON

PSP GANGS OF LONDON GAME

2007, SONY

(opens in a new tab)

DE LA CRUZ & ASSOCIATES, Guaynabo

X-PLOD AMPLIFIERS

2006, SONY

(opens in a new tab)

Y&R, New york

DIGITAL CAMERA

2004, SONY

(opens in a new tab)