Product Design Lions > Well-Being and Environmental Impact Design

PROJECT DANIEL: 3D PRINTING PROSTHETIC ARMS FOR CHILDREN OF WAR-TORN SUDAN

THE EBELING GROUP, New York / INTEL / 2014

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

BriefExplanation

• Not Impossible Labs' believes in Technology For the Sake of Humanity.

• We create affordable, open-source, DIY tech solutions by linking the brightest technical minds & creative problem-solvers around the globe to crowd-solve seemingly "impossible" health challenges.

• Our products help Many, by first helping One - in this case, Daniel Omar, 12yr old double-amputee of war in Sudan.

• Goal: make Daniel an affordable, functional arm to hopefully restore his independence.

• Budget: $150 per arm + elbow grease

• Audience: All persons across the globe who lack access to adequate healthcare.

ClientBriefOrObjective

Waking from his amputation surgery, Daniel said, “I wish I could have died. I am going to make such hard work for my family.”

• Goal #1: provide Daniel with a prosthetic arm, restore his independence and will to live. ACCOMPLISHED.

• Goal #2: establish a 3D-printing prosthetic laboratory and teach locals to build arms by themselves, so future “Daniels” could be helped after Not Impossible left. ACCOMPLISHED.

• Goal #3: Project Daniel 2.0 is in motion with the mission to establish 15 3D-printing prosthetic laboratories around the world by the anniversary of Daniel feeding himself. ABOUT TO BE ACCOMPLISHED.

Execution

Not Impossible's Strategy: Put the horse before the cart.

We committed to making Daniel an arm, before we knew how we were going to do it.

Richard Van As had created "Robohands," but not functional upper-limb prosthetics. With Richard & a team of makers, the "Daniel Arm" was invented using the same low-tech approach Not Impossible had become known for with "The Eyewriter."

That the process of creating a "Daniel Arm" could be taught to villagers who had never owned a laptop and NEVER heard of a 3D printer is proof of Not Impossible's brand ethos: Nothing is Impossible.

Outcome

• Products: A $150 functional prosthetic arm for Daniel & the World’s First 3D printing prosthetics lab

• Outcome: Project Daniel proved simple tech can cause REAL change. At a refugee camp the UN labeled its "most challenging," Daniel was fitted with a left arm, then fed himself for the first time in two years.

• Media impact: 420M earned media impressions in 14 weeks

• Press: Intel global campaign, Front page LA Times, TIME, Wired, CNN, NBC, The Guardian, The Independent, Globo (Brazil), CNN, The Statesman (India), El Tiempo (Colombia), Vogue, Huffington Post, Business Insider, Reddit, ADWEEK and Yahoo!.

Strategy

• Sudan's war is now the longest-running war in African history - with 50,000 amputees as a result. Many are children.

• The harsh political and geographic environment has created a paper-thin line between life and death, especially for amputees. Without use of his arms to feed himself, Daniel was in immediate peril.

• Our 3-D printed prosthetic arm cost $150. Traditional prosthesis can cost as much as $10k.

• By providing the design free and open source we are giving access to millions of amputees without adequate/affordable care. Project Daniel is the tip of the proverbial iceberg.

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