Product Design Lions > Solution
LELOI AB, Stockholm / LELO / 2014
Awards:
Overview
Credits
BriefExplanation
LELO is the world’s leading designer brand of intimate lifestyle products. Since 2003 the company has transformed the entire landscape of the sex toy industry by introducing higher standards of design, quality and innovation across their catalog of premium personal massagers.
ClientBriefOrObjective
Designers and Engineers were tasked with devising an all-new kind of intimate massager that works in a never-before-seen way; by mimicking the sensations of oral pleasure for women.
Execution
Understanding that oral sensations require movement and pressure on and around the clitoris, developers began experimenting with how a device could provide the same kind of stimulation.
The sensation of movement was made possible with a small ‘nub’ that moves beneath a layer of smooth silicone, providing motion without applying friction to sensitive areas.
The nub is capable of moving in two different ways; full circular swirls as well as half-circle ‘flicks’, both mimicking the tongue’s movements. The nub’s movements, as well as vibration strength and pattern, are adjusted via a simple 3-button interface placed for comfortable manipulation during use.
Outcome
ORA™ is fully rechargeable and tastefully presented, removing the need for batteries as well as the stigma and shame that may accompany products of this kind. Secondly, ORA™ boasts functions that no one has ever seen in a personal massager, providing people with new and exciting ways to experience pleasure that is fundamental to one’s wellbeing.
Strategy
For a majority of women, climax is achieved not through penetration, but from direct clitoral stimulation – so why then are so many sex toys designed as phalluses? Similarly, using a sex toy does not need to be simple journey to orgasm, as seen with a vast majority of designs, but can also include all the twists and turns of the most thrilling sensual experience.
With ORA™ is offering women everywhere the kind of pleasure that most often guarantees their sensual satisfaction; the unmistakable and varied sensations of oral sex.
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