Our TVs have always been at the vanguard of innovation. The design philosophy for HU9000 is to continue to pursuit a simple attractive aesthetics while adding the most advanced functional features to thereby offer a greater, more expanded viewing experience. The Curved TV has born in response to the greater consumer demand for a deeper immersion. We encountered a new turning point which will take existing TVs to the higher level. This discovery allowed us to make a paradigm shift towards a new generation of television. We will offer the most advanced user experience to the customers of the HU9000.

The HU9000 is designed for users who want to experience a deeper immersion that only real scenes could deliver. Since the HU9000 provides the ultimate viewing experience, customers can feel a sense of realism as if they were in a theater or a concert hall. To provide the best viewing environment, its curved screen was designed with a 4,200 mm curvature, reducing the distortion of visual qualities and details, as well as producing a 3D effect. At the same time, we intended to design a large curved television that could be appreciated as a beautiful object in the users’ space.

As we entered the era of UHD TVs, we mulled over ways to effectively offer users a picture quality four times better than existing TVs. We reduced the distortion of images as much as possible by bending both sides of the screen. Also, the curved screen design preserves the object’s beauty even when hung on a wall. As for its wing stand, we improved its material to express the true texture of pure metal. In addition, our One Connect solution made the TV’s back side neat while effectively responding to the rise of UHD broadcasting.

The HU9000 is a premium curved UHD TV, which provides the ultimate sense of immersion by taking the essence of television to a higher level. Curved design puts every corner of the screen at same distance from viewer’s eye, providing better viewing condition without any distortion of the image. The congruous curved surface and curved stand demonstrates a stylish pairing in the display that transforms the activity of sitting in front of a television into an act of appreciation. With the most advanced technology and superior aesthetic of design, it opens door to an entirely new world of watching television.

It was a challenge to bend a screen and mimic the beauty of curved space. We needed solutions that makes a bendable and curved screen suitable to any place and any posture. Since the curved screen should be firmly fixed even in a limited space, its wing stand wing was a necessity yet still had to be spaced with an aesthetic balance. To do so, we adopted a strong and beautiful metal material to the stands, and then made the TV’s back side neater by separating the complex cables from the TV body using the One Connect solution.