As a new creative agency we needed to get through the clutter in an already saturated market place. Company start budget 5000.00 EUR.

To design a product that enhances the experience of everyday use object.

After months of prototyping and testing, we were ready to announce to the world Cliq is here. We launched a website www.cliqishere.com with online store. We launched a product video. We created online content on our social media channels.

Reduced to the essential, the functional rearrangement of Cliq Premium surprises and enhances an indispensable everyday utensil.

With an integrated, extra strong magnet, Cliq Premium sticks to any type of metal profile even without a hook. Thus, space is saved at an average of 6 cm in height. Each Cliq hanger can carry a load of up to 2 kg – for instance a suit with a shirt or a coat. The magnets of adjoining hangers repel each other so that they automatically keep a constant distance. The minimalist model is available in natural birch, black or white.

To reduce to the essential, the functional rearrangement of an underestimated everyday object, the hanger.