Since 1954, the World Meteorological Organization has been naming hurricanes and extreme storms. So, in order to increase awareness of climate change and it’s link to extreme storms, we created a petition to the World Meteorological Organization to change their current naming system of storms from randomly selected names, such as Katrina and Sandy, to the names of actual United States policy makers who deny climate change.

For the petition, we needed 25,000 signatures in 3 months. We received 50,000 in 3 days, and over 81,000 after one week. After 3 months, 107,000 people signed the petition.

The video received almost 3 million views on YouTube and started a debate there of more than 7,000 comments.

Esquire Magazine was quoted as saying the idea was, “The. Best. Idea. Ever.” And The Guardian called it “The #1 climate change campaign in history.”

Google searches worldwide for climate change deniers more than doubled after launch.

The politicians who we targeted experienced a 10% drop in approval rating on average since launch.

184 million earned media impressions with $0 spent on media.

An online video drove to ClimateNameChange.org, where the petition lived. Visitors to the site could view an aggregated list of every policy maker in the U.S. who denies climate change and tweet at them directly. Visitors could also connect to Facebook from the site to see how many of their Facebook friends shared a name with a current hurricane or tropical storm, and drive them to the petition to save their name from being tarnished by a natural disaster. Posters featuring the damage from past storms but with names of U.S. policy makers furthered the message.